Heigl explains that the bulk of its sales are made over a cappuccino served at its coffee bar. The seven employees present at the dealership are all trained baristas that come from outside of the auto industry. He says, “They work as a team. Everybody can do everything. They can make you a latte, chai, Americano, and then sell you a car all the way through.”
Downscaling its dealership platform to a more one-on-one setup has proven to be even more of a beneficial concept now that car stock is throttled due to the supply chain crisis. In a bid to combat this, Sanderson Lincoln has decided to order a specific configuration and have it remotely delivered to the customer once it is assembled.
Source: https://carbuzz.com/news/new-boutique-lincoln-dealership-is-making-a-big-name-for-itself